Client List
Case Studies

Kudos From Our Clients
Below is a random sampling of several of the companies Southland Associates has worked with, and what they have to say about us in their own words.

AN-JAN Feed & Pet Supply, San Jose, CA
Since 1969 AN-JAN has delivered pet supplies and accessories to the bay area. With five retail locations and a rapidly growing wholesale division, sales volume is $5M-$10M annually.

I’ve used technology heavily in the business to control labor and inventory costs, manage remote store locations and improve customer satisfaction in their dealings with AN-JAN. CounterPoint provides the tools I need and Southland Associates has assisted us in using those tools most effectively. I recommend them as a knowledgeable computer & software supplier.”
Laurie Allander, VP

Signatures Network, San Francisco, CA

For over a decade Signature Network has been licensing and distributing merchandise branded with the names of performing artists, singers and music groups. Company sales are between $500M-$1B.

“Signatures Network has relied on Southland Associates to help us use our software to its fullest capacity. They provide us with technical support & custom programming. This has reduced our costs and made sales & inventory data available when it is needed. They are there when we
need them."

Jim Guida, Vice President, Operations

Schurras Fine Confections, San Jose, CA
Schurras Fine Confections has been manufacturing chocolates, sweets and custom order confections for almost 100 years. Their retail store and e-commerce site combined sales are between $1M-$5M annually.

"Schurras Candies is a long time user of Counterpoint and we are happy with the package. We are very pleased with the service & support Southland Associates provides and recommend them to corporate buyers."
Brian Munday, Owner

Golden Gate Equipment/Blaze Fireplaces, San Francisco, CA

Golden Gate Equipment distributes construction supplies and equipment, sells and installs fireplaces to contractors & homeowners in the Bay Area. Annual sales are between $10M-$50M.

“We run two different businesses with the CounterPoint package. Southland Associates has provided valuable assistance in using the computer to achieve benefits at least cost.” Bruce Weitzman, Owner

Chancellor Hotel, San Francisco, CA

Located just off Union Square, the Chancellor Hotel is close to world class shopping, art galleries, theaters and restaurants. Since 1914, the 137 room Chancellor is still a classic boutique hotel serving business and pleasure travelers.

“We recently upgraded our legacy accounting from Real World Classic Accounting to Passport Business Systems. Southland Associates handled the conversion in a few hours. We are very pleased with the service and support we received.”Ellen Tsai, Controller

NATCO Fasteners, Inc., Hayward, CA

NATCO Fasteners sells a complete line of nailing and stapling equipment, accessories and supplies. NATCO, with sales in the $10-20m range, sells to manufacturing, building and construction businesses throughout Northern and Central California.

“Southland Associates helped us with the original installation of our Counterpoint computer system ten years ago. Since that time our sales have doubled and we have successfully managed that growth with the help of our Counterpoint system and the updates Southland provides. Their training has been excellent. The process has always been smooth and we have thoroughly enjoyed working with the staff at Southland. Southland provides NATCO with extraordinary service and technical support.”Ruthie Natali, VP Administration

Super Pets of Sonoma, Santa Rosa, CA
Superpets of Sonoma retail stores sell animals, fish, pet supplies and accessories. With sales in the $2-5m range, Superpets has been serving Sonoma County for 20 years. The sales staff matches residents with the pet of their choice at all three locations, including Santa Rosa, Windsor and Rohnert Park.

“Our company is a long term CounterPoint user. I relied on Southland Associates when I switched CounterPoint from the Windows operating system to the LINUX operating system. With the switch, I have expanded from a single location to four stores because of the ease of adding new stores and the efficiency of CounterPoint. The support we receive from Southland Associates allows me to concentrate on the business, and resolve technical issues quickly and inexpensively.”Chuck Freese, Owner

Brian's Fish World, San Jose, CA
Brian's Fish World, with sales of $1-3m annually, is the leading fresh water and salt water aquarium retailer in Santa Clara County. The sales staff assists customers in tracking down that ‘special’ fish and maintaining their fresh or salt water aquariums with a wide range of food and accessories.

“Before switching to CounterPoint, the business was run from a single user DOS system. CounterPoint allowed us to have two cash registers and a management workstation. Southland Associates installed CounterPoint on the new server and, most importantly, transferred inventory and customer information from the old system to new. We started using CounterPoint on the very first day, and Southland keeps our software updated so we are always on a current version.

We recently switched credit and debit card processing from modem authorization to CPGateway. We are delighted with the speed and reliability.”
Brian Clemons, CEO